Small tips on internet: Optimizing Your Page CopyAdd additional copy filled pages to your site. For example, how-to articles, tips or tutorials. These types of content pages not only help you in the search engines, but many other sites will link to them too.Meta keywords tipsIf your site has content of interest to a specific geographic location be sure to include the actual location in your keyword meta.What you should not do...List keywords anywhere except in your keywords meta tag. By "list" we mean something like - keyword 1, keyword 2, keyword 3, keyword 4, etc. There are very few legitimate reasons that a list of keywords would actually appear on a web page or within the page's HTML code and the search engines know this. While you may have a legitimate reason for doing this we would recommend avoiding it so that you do not risk being penalized by the search engines.Meta description tipsInclude 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy.Optimizing Heading TagsAlthough they are not used very frequently any longer HTML heading tags can help improve your listings in the search engines too. Since they are "headings" the search engines figure that they are very closely related to the content of the page that they appear on. So, just like with all of your other optimization efforts you should include your most important keyword phrases in heading tags on your page if you can.What you should not do...Do anything to trick the search engines into listing your site better. If what you are doing is not listed as one of our search engine tips the search engines will likely view it as spam and penalize you.Optimizing for the Correct KeywordsYou should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines. |